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Dr Mark Perissinotto, BVsc

 

Dr Mark Perissinotto BVSc, has been a practicing veterinarian for over 20 years, 14 years of which he was the owner and principal of a busy multi-vet mixed animal hospital. Dr Mark, one of the two co-founders of  VetShopOnline, graduated from the University of Queensland with Bachelor of Veterinary Science.

His work experience has seen him attending some funny, bizarre and interesting cases - from being locked in a circus cage with a sick lion, attending to a camel with a tooth infection to emergancy surgery and intensive care following serious life threatening trauma cases. Although Dr Mark encourages pet owners to  take their pet to visit a local veterinarian at least once a year, he has always felt that pet owners should be empowered to administer straight forward medicine like over-the-counter spot-on flea medication without needing to first visit a vet clinic. This not only will promote a good understanding of basic pet care health issues, allow animals to receive the best care but also allows families to greatly reduce pet care expenses. The birth of VetShopOnline ensued.

"When we started in 1999, we mainly focused on Australian customers, but eventually we started to get more customers from the United States wanting to buy from us. We realized very quickly then that it would be a good idea if we could set up a website exclusively for US customers. We now have large number of US customers buying from VetShopOnline even though we are an Australian company"

"We make no secret of the fact that we are Australian and many of the products we supply are shipped from Australia, though products are sourced globally to keep our prices low. Despite this, we have customers who find it hard to believe that their shipment arrived within just a few days. We only supply quality products equivalent to those sold by the local vet. Now we are nearing a decade of serving customers online and have many customers who return to us time and again"

Dr Mark and his brother Steven, were amongst the first to set up an internet based company offering low cost pet meds to pet owners, and  VetShopOnline is still one of the few to be owned and operated by qualified veterinarians. As an experienced practicing vet, Dr Mark personally oversees the entire operation of  selecting and supplying pet medicine and quality assurance. Both founders stress how important it is for customers to know the core difference between a pet meds website that just sells pet meds and a pet med website with real vets and animal health professionals behind the operation to ensure only quality products are being ranged.

"The biggest difference that we bring to the table is that a lot of our competitors, which are mostly internet based companies, do not have a registered vet on staff. They do not know the products that they sell to the consumer. It is just a commodity to them. Whilst being animal health professionals, we always source the best products for the best job and you can give a lot more customer service. You can help the customers to choose the right product for them"

So customer service in this context is more than providing friendly and reliable service?

"It is mandatory." 

"You have to know the products and be qualified to sell the things we sell"